In today’s competitive marketplace, it’s more important than ever for salon owners to market their businesses effectively. There are a variety of marketing strategies that can be used to reach potential clients, and the best approach will vary depending on the specific salon and its target market. Here are a few of the most effective
Cross-selling is a powerful marketing strategy that can help departmentalized salons increase revenue. Cross-selling involves recommending additional products or services to a customer who is already making a purchase. For example, a hair stylist might recommend a new hair product or service to a client who is getting a haircut. Or, a nail technician might
As a salon owner, you know that your staff is your most important asset. They are the ones who interact with your clients on a daily basis and they are responsible for the overall success of your business. That’s why it’s so important to manage your staff effectively. Here are a few tips for managing
Working in a salon can be a great career, but it’s not without its challenges. One of the biggest challenges is dealing with difficult clients. Here are a few tips for dealing with difficult clients in the salon: By following these tips, you can deal with difficult clients in the salon in a professional and
Preparing for a salon interview can be an exciting but nerve-wracking experience. While interviewing for a job in a salon, you want to demonstrate your passion for the beauty industry, your professionalism, and your technical skills. Here are some tips on how to prepare for a salon interview. 1) Research the Salon Before the interview,
What salon owners have to say…Here are some insider tips from salon owners on how to interview and get hired at a salon. You will learn tips on getting the interview, preparing for the interview, during the interview, and starting the job. Getting an interview at a salon… Check online for active salon listings that
A pandemic, city-wide lockdowns, and temporary halt of many industries; who would have thought the arrival of 2020 would bring with itself all such things, with more to come? However, as the world strives to tackle against the novel coronavirus, industries struggle to get back on their feet. One such important industry is the beauty
You’re busy, right? You need to constantly balance priorities for how you spend your time between work, family, clients, staff, training and operations…it can sometimes feel overwhelming! We know how you feel and that is why we put together this list: How to Hire Stylists in 5 STEPS… Step 1) Create a Hiring Profile: This
Are you familiar with Google Rich Snippets? Google created rich snippets as a way to help optimize the search experience around some topics…which includes job listings. Have you ever tried to Google a recipe and you’ve noticed a different layout with recipes at the top of the results and above the organic listings? That is
Video is one of the most popular forms of content on the web and it should be added to your salon’s hiring strategy…here are the top 5 reasons why you should use videos to recruit hair stylists: 1) Increase Social Shares Video is shared 20 times more often than any other content and is one
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