How Google is helping niche job boards
Are you familiar with Google Rich Snippets? Google created rich snippets as a way to help optimize the search experience around some topics…which includes job listings. Have you ever tried to Google a recipe and you’ve noticed a different layout with recipes at the top of the results and above the organic listings? That is an example of rich snippets.
Google is helping niche job boards with rich snippets because it promotes specially configured jobs to be listed in a prime location in the Search Engine Results Page (SERP).
In the example below, a Google search for ‘salon jobs‘ placed #1 for a job listing that was posted with SimplySalonJobs.com. Organic listings appear below the rich snippets section so this is a new disruptive opportunity for niche job boards.
Not all job boards are configured to display your ads on Google rich snippets so make sure you know what you are paying for. It is always a good idea to do some mock searches on Google to see how the search results page displays information…Search Engine Optimization (SEO) can be a tricky business that is constantly changing.
Now that Google has leveled the playing field, it opens up the opportunity for a new niche marketplace that specializes in a specific category…like ‘salon jobs’.